Sunday, October 2, 2011

Logo Analysis

                          
  Logo Type: Typography
(Disney)             

I think this logo is intended for a younger audience for the ages of 6 years and younger. This company is a television station and creates books and movies.  I think the lines are supposed to express happiness and fun. The lines are loose and flowing. They’re very curvy and the direction is up and down. The shapes in this logo are a circle and a triangle.  This shape is recognizable and simple. The color in this logo is black and it is the main color. I think it doesn’t properly show company because it is a company attracting kids. The colors should be rainbow or a bright color like red, orange, yellow or green.

                                                         

 
            

 Logo Type: Initials 
 (BMW)

I think this logo is intended for adults because it is Car Company. The lines are straight and circular. I think the lines are supposed to show class and luxury. They are mechanical and very precise. This shows that this company is for luxury. There are recognizable shapes like circles and triangles. They are very precise and geometrically accurate. The colors in this logo are black, white, silver and blue.  These colors could show the beauty and the colors of the cars. I think this logo fits because it shows a lot of class. 

                                                   


                                                      
Logo Type: Pictorial
(Google Chrome)

 This is the Google Chrome Internet browser logo. This company is intended for everyone. The purpose of this company is to research, find music and connect with the world. The line type is straight and curved. They are using bright colors. I think the lines are trying to express a new generation of Internet browsers and this logo makes me think of robots. There is one circle that is in the middle and the rest of shapes are polygons.  The colors used in this logo are green, red, yellow and blue. These colors make the logo stand out. These colors have been Google’s main colors for a long time and by using these colors in their new logo, they are showing that they are the same Google but newer and faster. 

                                                         


 
                                               
 Logo Type: Abstract
(Recycle Logo)

I think the intended audience is for anyone that uses shoes. The line type is straight and diagonal. they`re very mechanical. The shapes in this logo are rectangles. The rectangles or bars increase each time. The color(s) used in this logo are black and blue. They used two different types of blue. These colors can show the type of colors used in shoes and the color blue can show comfort which is good for a shoe and types of clothing.


         

Logo Type: Combination
(Logitech)


This is Logitech’s logo. They’re a computer company. The intended audience is for people that use computers. The lines in this logo are straight, curved and circular. The colors used are green, black, red and gray. The green stands out more and makes your eyes move in a downward direction. I like the use of fading in the green object which also makes your eyes move.


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